The equality effect is thrilled to announce the launch of a new 160 Girls public awareness campaign.  The campaign launches on October 11, International Day of the Girl Child.

The 160 Girls message of girls’ equality, empowerment, and ending impunity for child rape is being heard, and this new campaign will help to spread the 160 Girls message.

The campaign is designed to increase awareness about girls’ rights, and police and community obligations relating to defilement (the legal term for child rape in Kenya).

The equality effect is providing 160 Girls investigation training to Kenyan police in 4 pilot districts. Our rape rescue partners report a “night and day difference” in the police treatment of child rape investigations from police who’ve received the training.  Students who have participated in 160 Girls Justice workshops report feeling “strong and proud” after learning the 160 Girls story and being empowered to access justice. Perpetrators are being investigated and convicted as a result of 160 Girls action; neighbors of convicted perpetrators report being pleased that their communities are now safer.  One neighbor of a convicted perpetrator stated that “men should be careful and not commit defilement, or they will go to jail.”

This new campaign is the next step to ensuring that the climate of impunity for defilement is addressed, using the law, with police and communities working together to hold perpetrators accountable for sexual violence, .

The campaign will include billboards; TV promos – please click here to view the TV video; newspaper inserts; social media; and more.  Please follow us on Facebook and Twitter (and please share!) for regular updates about this campaign, and other e² news.

Asante sana (many thanks) to BBDO Advertising for its invaluable help developing the campaign, Andrea Dorfman for her art and film making that helps bring the campaign to life, and to the equality effect’s partners for their dedication and passion.  And thank you for your support of the equality effect’s unique human rights work, making girls' rights real.

Happy International Day of the Girl Child!